Weekly Box Office Analysis: Brahmastra Third Week Total Over Rs 250 Crore

Film
trade
expert
Girish
Wankhede
writes
exclusively
for
Filmibeat
about
the
last
week’s
box
office
collections
and
analysis.

The
week
had
been
dominated
by
National
Cinema
Day.
While
it
replicated
to
what
US
Cinemas
did
on
3
September
amidst
big
fanfare
where
they
saw
a
sudden
surge
in
admissions,
the
scene
here
in
India
was
one
notch
above.
It
admitted
the
record
footfall
of
more
than
65
lakh,
which
is
the
biggest
in
the
history
of
Indian
cinema.
Every
film
worked
with
a
slab
of
Rs
75
each
for
a
ticket
in
almost
every
cinema
hall
in
the
country,
which
consolidates
the
fact
that
the
audience
is
price
conscious.
They
will
come
to
the
cinemas
only
if
the
ticket-rate
correction
happens.
The
National
Cinema
Day
experiments
in
the
US
and
India
proved
correct,
as
the
crowd
thronged
to
theatres
irrespective
of
the
movies.
This
euphoria
was
witnessed
for
the
first
time
in
the
post-COVID
era,
which
was
a
huge
relief
for
an
otherwise
hit-starved
film
sector.
Now,
this
successful
one-day
experiment
has
given
a
way
to
another
Rs
100
slab
decided
as
Navratri
Offer
from
26
September
to
29
September
in
all
pan-India
cinema
chains.
These
offers
will
give
better
insights
to
correct
the
prices
of
tickets
as
well
as
of
the
cola,
popcorn
and
samosas
in
the
multiplexes.

This
is
the
third
week
in
theatres
for
Ranbit
Kapoor-Alia
Bhatt
film

Brahmastra
and
it
is
still
holding
on.
The
film
collected
Rs
173.22
crore
in
its
first
week
at
the
domestic
box
office
and
Rs
56.78
crore
in
its
second
week.

Brahmastra
further
got
an
advantage
of
the
National
Cinema
Day
in
its
third
week,
wherein
it
collected
Rs
8.80
crore,
which
is
a
giant
jump
owing
to
the
fact
that
the
day
prior
it
collected
only
Rs
2.70
crore.
On
the
following
Saturday,

Brahmastra
generated
Rs
5.85
crore,
and
again
Rs
6.30
crore
on
Sunday.
The
Monday
had
a
drop
to
Rs
1.85
crore,
and
thus
in
total

Brahmastra
made
Rs
22.80
crore
in
four
days
of
its
third
week
in
cinemas,
taking
the
overall
domestic
total
to
Rs
252.80
crore!

Chup
:
Revenge
of
the
Artist
is
another
noteworthy
Hindi
release
of
this
week.
Directed
by
veteran
R
Balki
and
featuring
Sunny
Deol,
Dulquer
Salmaan,
Shreya
Dhanwanthary
and
Pooja
Bhatt,
this
psychological
crime
thriller
film
is
about
a
serial
killer
who
targets
film
critics.
Several
free
shows
were
hosted
and
created
positive
word
of
mouth
for
a
relatively
unknown
film.
National
Cinema
Day
again
came
to
the
rescue
and
the
film
opened
strong
with
Rs
3.06
crore
in
limited
screens.
On
Saturday,
it
generated
Rs
2.07
crore
and
the
Sunday
was
at
Rs
2.25
crore.
Monday,
as
usual
saw
the
drop
to
Rs
75
lakh.
The
film
made
a
respectable
Rs
8.13
crore
in
its
first
four
days,
which
is
quite
modest.

Another
low-budget
Hindi
release
is

Dhokha
:

Round
D
Corner
featuring
R
Madhavan,
Aparshakti
Khurana,
Darshan
Kumar
and
Khushali
Kumar.
This
crime
thriller
is
directed
by
The

Big
Bull
fame
Kookie
Gulati
and
it
got
publicity
only
because
it
was
releasing
on
National
Cinema
Day
with
a
ticket
price
of
Rs
75/-.
No
other
means
of
film
marketing
or
PR
were
visible
for

Dhokha.
It
generated
Rs
1.15
crore
on
Friday,
Rs
50
lakh
on
Saturday
and
Rs
65
lakh
on
Sunday.
It’s
first
Monday
saw
a
huge
drop
to
Rs
15
lakh.
In
four
days,
it
collected
Rs
2.45
crore,
which
is
a
sheer
disappointment.

Avatar,
the
Hollywood
superhit
of
2009
is
again
rereleased
across
the
globe
in
this
week
and
the
response
is
overwhelming.
It’s
a
built-up
for
its
highly
anticipated
sequel,

Avatar:
The
Way
Of
Water,
which
is
releasing
on
16
December.
Like
in
the
US,
the
numbers
here
are
also
strong.
It
made
2.2
crores
on
Friday,
1.85
crores
on
Saturday
and
1.60
crores
on
Sunday.
It
generated
6.65
crores
in
3
days
which
is
huge
knowing
the
fact
that
it
was
seen
by
majority
of
moviegoers.
It
had
made
more
than
Rs
100
crore
long
back
when
it
was
released
and
this
James
Cameron
miracle
is
one
of
the
finest
films
of
the
recent
times.
Screening
predominantly
in
IMAX
and
3D
versions,
this
strong
response
is
just
the
precursor
to
what
will
follow
on
16
December.

Another
fresh
Telugu
release
is

Krishna
Vrinda
Vihari
which
is
romantic
comedy
featuring
Naga
Shaurya
and
Shirley
Setia.
Directed
by
Anish
R
Krishna,
this
slick
comedy
is
praised
by
reviews
and
the
box
office
response
was
modest.
It
generated
1.45
crores
on
Friday,
2.30
crores
on
Saturday,
2.40
crores
on
Sunday
and
0.75
crores
on
Monday.
Overall,
it
made
6.9
crores
in
4
days
and
going
by
the
word
of
mouth,
its
more
likely
to
gain
stability
in
the
coming
days.